Knotistry remains online and ready to take your orders.

Our customer services team remains fully staffed (all working from home you’ll be pleased to hear) and on hand to answer any of your questions regarding placing a new order or keeping track of an existing one.

Our warehouse remains open and our couriers are still delivering, however, some deliveries may be slightly delayed as some courier services are not operating normally in order to stay in line with social distancing guidelines. If you place an order for a natural flooring or rug online, please be aware there will inevitably be delays to the lead times. We’re working hard to keep to these delays to a minimum but in this ever-changing situation, it is difficult to provide guarantees.

Sample orders may also be slightly delayed at the moment, however, we are doing our very best to get them out as quickly as possible. As samples are temporarily coming directly from our suppliers, they may arrive separately.

Our customer services team are on hand to answer any of your questions regarding delivery times or keeping track of an existing order. Just give us a call on 0117 370 2762.

 If you are awaiting an order of a natural carpet or rug, please do let us know if you are self-isolating or feeling symptoms of COVID-19. Your safety, as well as that of our team members, is our highest priority as we work together to delay the spread of this coronavirus.

We’d like to say thanks to you for your continued support. Even during these uncertain times, we have been overwhelmed by your loyalty.

Choosing the right all-natural carpet can be difficult if you don’t know what options there are. In this article, we’ll identify what counts as natural flooring, the main materials on offer and which will work best in your home.

More people than ever are turning to natural floor coverings when redecorating their home. Favoured for their unique textures and eco-friendly qualities, natural carpets can have a transformational design impact on the home.

However, choosing the right all-natural carpet can be difficult if you don’t know what options there are. In this article, we’ll identify what counts as natural flooring, the main materials on offer and which will work best in your home.


Natural carpets are floor coverings made from natural materials. They are un-dyed, unprocessed, and made from raw products such as wool, seagrass, jute, coir and sisal.

It’s these materials that make these natural floor coverings eco-friendly, something that appeals to homeowners looking for more sustainable and ecological flooring products. On top of this green aspect, natural flooring also offers a stylish, warm and rustic feel, adding real design sophistication to any living space. As their organic tones and textures vary slightly between the same products, each natural fibre carpet is totally unique.


There are five main natural materials for carpets and rugs. These are: 






Each type of raw material boasts different advantages and are best suited to specific areas of the home. So, to make it easier to choose which one is best for your home, we’ll go through each material in more detail.

Seagrass carpets & rugs

Seagrass carpets look and feel incredibly natural. Due to its varied texture, seagrass has an aesthetic impact on space while maintaining the organic look and feel you’re after. 

Seagrass is less susceptible to water-marking than other natural carpets. This makes it a good option for dining or living spaces. It’s also a relatively thin carpet, making it excellent at maintaining a cool temperature in homes that are well insulated.

Seagrass natural carpets are also very easy to clean, which can be a particular benefit to pet owners, families and people with allergies. 

Shop and order samples from our seagrass carpet range here.

Natural coir carpets

Coir carpets are a popular type of natural flooring due to their warming golden tones and textures.

Made from fibres extracted from the coconut shell husk, coir flooring lends itself perfectly to a variety of carpet and rug flooring products. It’s pleasant colouring really captures the sophistication and simplicity of natural flooring.

When made, every roll of coir varies slightly in colour and hue. This means that the product you end up with is completely unique to your home – adding a real personal touch. If you want control of the tone of the carpet to bring it in line with your design preferences, you can also get bleached coir options which have a slightly lighter shade. 

As well as having a truly organic feel, the benefits of coir carpets include its great insulating properties. This means it is a great option for noise cancellation and maintaining a warm temperature in a space. Coir, therefore, lends itself particularly well to living and sleeping areas. 

Shop and order samples from our coir carpet range here.

Jute natural carpets

Spun from vegetable fibre, jute carpets provide strong, yet soft natural flooring. When installed, the natural, light brown tones evoke a cosy feel, all the while brightening the space around it. The ‘tweedy’ look of Jute flooring also adds a rich texture and adds character to any living space.

Although jute is strong, it tends to be more susceptible to wear and tear than other natural carpets. For this reason, jute carpets are not generally recommended for high traffic areas such as corridors or stairs. Jute carpets are best suited to bedrooms and living rooms.

Shop and order samples from our jute carpet range here.

Natural sisal carpets

Derived from a succulent plant called Agave Sisalana, sisal weave carpet is one of the most durable natural flooring carpets available. For this reason, natural sisal carpets are one of the most popular natural flooring types on the market.

There are many advantages to sisal carpets. Its durability makes it ideal for carpeting stairs and corridors, while its high insulation properties mean it works well in family living areas and bedrooms too. Furthermore, sisal carpets are flexible in terms of colours and textures, meaning there’s an abundance of choice to suit all design preferences and colour schemes.

Shop and order samples from our sisal carpet range here.

Natural wool carpets

Wool carpets are a popular choice of natural flooring due to their soft and warming properties. There’s also a huge amount of choice on offer, meaning it’s easy to find a design that suits your personal tastes.

Natural wool carpets are naturally soft providing comfort and luxury to living rooms and bedrooms. Wool can also withstand a lot of pressure, which makes it a flexible and viable choice for any room in the house – even spaces susceptible to wear and tear.

Shop and order samples from our wool carpet range here.

We also have a selection of eco wool carpets which are crafted using 100% un-dyed wool.


At Knotistry, we specialise in luxury natural flooring products. We design our products with the utmost care and detail, taking into consideration the design and functionality needs of all our flooring. 

We design our rugs and carpets to be long-lasting. Made from the highest quality sustainable materials and designed with style and sophistication, our natural flooring is stylish and affordable, made to last, and environmentally friendly.

We offer free samples on all our products, so take a look at our range of natural flooring online today and discover which natural flooring is right for your home.

There are lots of things to consider when choosing which rug is best for your home including material, colour and size. In this guide, we look at the different rug options available and where they each fit best into your home.

Buying a rug is a tricky business: the right one can pull a room together, while the wrong one can make a room feel disjointed and unfinished.

There are lots of things to consider when choosing which rug is best for your home including material, colour and size. In this guide, we look at the different rug options available and where they each fit best into your home.


You’ve made the decision to buy a rug made from a natural and sustainable material, but which is best for your home? Sisal, jute, coir or seagrass? Each of these materials have their own features and uses in the home. Here’s an overview:

Natural rugs

Jute rugs

The warm, natural tones and soft texture of jute gives it give it a luxurious and comforting feel that is ideal for living rooms, children’s playrooms and bedrooms. See Jute swatches here.

Sisal rugs

Sisal weave is the most durable natural flooring making it ideal for areas of with high footfall such as stairs and hallways. It’s also ideal for creating heavy-duty warmth in family living areas. See Sisal swatches here.

Coir rugs

Coir rugs exude warmth thanks to their comforting golden hues. They’re hardwearing making them ideal for hallways. See Coir swatches here.

Seagrass rugs

Seagrass tends to be the roughest material within the natural flooring range making it perfect for busy areas of the home such as hallways but less ideal for living rooms and bedrooms. See Seagrass swatches here.

Wool rugs

A diverse material that is renowned for its longevity, wool can be made in a range of colours and textures. This, along being naturally resistant to wear, makes it an ideal floor covering throughout the whole home. See Wool swatches here.


Rugs come in a wide variety of sizes and made-to-order rugs, like those designed in our Rug Creator, can be constructed to any size.

The first thing to decide on is do you want to fill the room or define different areas within it? If you choose to define different zones in your rooms by using multiple smaller rugs, ensure these complement one another so they don’t battle for attention.

If you’re looking for one large statement rug, there are some basic floorplan rules you should follow.

Area rug floorplans

The key to adding style to your interior through the use of a rug is by choosing the right size. A rug that is too small can have the opposite effect and make the room feel disjointed.

It’s very common to choose a rug that is too small for the space. However, the floorplans below should give you the guidance you need when measuring up. 

Living room

A rug should fit the size of your seating area and be as large as possible within it. Ideally, all the furniture will sit on the rug, but front-legs-only is a good and common compromise.  This option is perfect for uniting a room.

living room rug plan

Dining room

As with the living room, you want to ensure that all your dining furniture sits on the rug. With enough space to be able to pull the chairs back and still have them sitting on the rug. The shape of rug you pick will be determined by whether you have a rectangular or circular dining table.

dining room rug plan


When it comes to bedroom rugs, there are three classic floorplan options. 

The first, is to choose a rug large enough to accommodate all your bedroom furniture, therefore leaving only a border of bare floor showing around the edges of the room.

The second is to select a smaller rug that will peek out from the foot of the bed. The rug won’t extend all the way to the head of the bed and the bedside tables will not sit on the rug at all. 

The third option will keep your rug budget to a minimum whilst not compromising on style. Instead of using one large rug, use two runners to lie beside the bed.

bedroom rug plan

As a general rule, if in doubt always choose the larger option. It’s more stylish to have a large rug than one that is too small for the room.


Whether you’re designing a room around your chosen rug, or adding the rug to an existing scheme, remember that a bold pattern or print will become a focal point, whereas a more neutral rug will blend in with your existing decor. 

Texture is probably the most overlooked aspect when choosing a rug, but it shouldn’t be, especially when choosing a natural material. A room with a complimentary mix of different textures feels rich and layered; an easy way of achieving this Is through using the largest piece of furniture in the room, the rug.

If your walls or textiles are busy, a neutral or single-colour rug with a simple border will sit better among them. Hand-knotted and flat-woven styles are both ideal for this.

For rooms that are more minimalist or neutrally designed, textured and patterned rugs can add interest. Think hand-tufted or patterned rugs in these cases.


When it comes to choosing the colour of your rug you should be guided by four things.

The colour of your carpet or wood flooring

If you’re looking to make a statement in your room, you want to create contrast between your rug and current flooring. A black or dark grey rug will not look as good as it would against a lighter carpet. Just as a cream or neutral coloured rug will not stand out on a light wood or pale carpet.

Your existing furniture

Make sure you choose a rug that’s colour scheme complements your existing room’s décor, not conflicts with it. A stylish choice is to subtly pick out the key colours of your room within the rug. For example, if you have ochre furniture and grey walls, choose a rug that combines these colours.

Alternatively create complimentary contrast by combining colourful rug borders with key pieces.

The space

Dark coloured rugs make a room feel more intimate, whereas a lighter rug makes smaller spaces appear larger.

The room

If you’re looking for a new hallway rug and have young children or pets, a white woollen rug would not be ideal. However a hard-wearing material such as Sisal in a darker colour would be more suitable whilst still being stylish.

Choosing the right rug borders & runners 

Remember that colourful borders can create just as much impact as a colourful rug itself. Colourful rug borders are a great way to introduce bold colours to natural rugs. The same style rules apply here; either choose a border that matches your furniture or pick a bold colour that compliments your key pieces. 

Rugs with matching runners

If you’re looking for a new hallway rug you may also consider matching runners for your landing and a stair runner. Remember that rugs and runners don’t have to match exactly but again you want to choose complimentary colours and patterns to create unity.

Rug Shapes

Retangular rugs 

A rectangular rug is perfect for larger rooms and often comes in a wide variety of sizes, from runners to large area rugs, as standard making it the most traditional choice.

Square rugs 

Square rugs are more commonly used in square rooms or when defining different zones within a room.  

Circular rugs 

Round rugs are ideal in smaller rooms or rooms with key pieces of similar shape. For example, if you have a round dining table, a circular rug is a perfect addition.

Looking for a more unusual shaped rug? Give our team a call on 0117 370 2762 to discuss the different custom-made options available at Knotistry.


Living room rugs

As one of the busiest areas in the home, living rooms rugs need to be comforting but also hard-wearing, especially if you have young children or pets. Sisal makes an ideal choice due to heavy-duty warmth and variety of colours and patterns.

Bedroom rugs 

Being the first thing your feet touch in the morning, bedroom rugs should be cosy and warm. Consider a 100% wool rug to bring sophistication and comfort to your bedroom. From block-colour rugs to patterned and textured styles, there are options available to compliment all decors.

Dining room rugs

The warm-tweedy look of jute makes it the perfect material for a dining room rug. Just remember to blot any spills immediately to reduce the chance of marking.

Rugs for kitchens

When it comes to rugs for kitchens, seagrass is by far the most suitable of the natural flooring range as it is less prone to water-marking. Be wary that all rugs are a trip hazard and can be especially dangerous in the kitchen. Ensure your kitchen rugs are stuck down securely using high-quality rug tape.

Hallway rugs

Coir hallways rugs are an ideal choice. They are incredibly durable meaning that they can be used in high traffic areas where other natural carpets might not be tough enough to withstand the footfall.


With more and more people taking an interest in interior design and home furnishings, there is more choice than when it comes to buying flooring. If you prefer to shop for rugs in person, there are numerous chain and independent stores available up and down the country. However, shopping online gives you more choice and more flexibility.

At Knotistry we understand the importance of choosing the right natural carpets and rugs for your home. That’s why we offer a wide selection of affordable, pure wool rugs and natural floor runners, as well as a custom-made rug design service.

By selling online we can offer the highest quality flooring for your home at excellent prices. 


If you have the ideal rug in mind but haven’t been able to find it, designing your own rug is ideal. Our online rug creator allows you to design bespoke custom-made rugs in a variety of materials, styles and sizes.

We offer free samples to ensure that your chosen material fits your décor, before you place your order.


Rugs for hardwood floors

Hardwood floors paired with complimentary rugs exudes style. Ensure that your new rug is secure by using a non-stick rug pad or rug tape.

We have a wonderful selection of natural rugs to choose from as well as a custom-design service. Can’t decide between different materials, shades of textures? Order 2 free samples and get them delivered to your door with same day dispatch. Our friendly and expert team are on hand for advice. Simply call us on on 0117 370 2762 or email

If you’re wondering where to begin, these design principles will help you enjoy a cosier, more comfortable winter.

With winter just around the corner, there’s no better time to give your house a cosy makeover. The darker, brisker evenings mean more time spent at home, but by warming up your living space with some simple design tricks, you can make the long British winter just that little more snug.

If you’re wondering where to begin, that’s where Hygge comes in. The Scandinavian design is currently all the rage, and by adopting a few of the design principles, you’ll enjoy a cosier, more comfortable winter spent at home.


To understand the ideology behind the design, it’s worth exploring the meaning of the word “hygge”.

Pronounced ‘hoo-ga’, it’s thought that hygge originally meant “wellbeing” in Norwegian. However, as far back as the 18th century, the Danes have been using the word to mean something along the lines of “cosiness” and “comfort”.

But there’s no literal translation into English. In Danish, hygge can be used to describe both emotional and physical states. For example, you can “hygge” while taking a long bath and relaxing, while a cosy and comfortable space can also be “hygge”.


As you can imagine, hygge style and design is all about cosiness and comfort.

Any design element that makes you feel at ease and comfortable is hygge. Think: thick blankets, warm lighting, textured cushions, neutral colours, candles, and textured flooring.

Although the style looks great throughout the year, due to its Scandinavian roots, hygge interior design really comes to life during the winter months. It evokes a sense of warmth and security that can make even the longest winter feel nothing but deliciously indulgent.

So if that’s what you’re craving this winter, then let’s look at how you can inject a bit of hygge into your home.


The beauty of hygge is that you don’t have to invest a lot in order to produce the comfy effect you want. You can inject a little or a lot of the hygge ideology by simply adding accessories like rugs, cushions, blankets and lighting. Here are some simple tips to get you started.


Rugs are great for injecting a sense of comfort and warmth into any space. When used over carpets, they create a variety of textures and layers, automatically creating the hygge feeling. When it comes to rooms with bare floorboards, tiles or linoleum, they evoke actual warmth while also softening the appearance of the floor.

In addition, the sensation of thick, cosy rugs under your feet will conjure an instant feeling of warmth and cosiness. Even a thin carpet can take the edge off a room, making the space feel instantly softer. For a real hygge effect, opt for white, grey or generally neutral flooring.

At Knotistry, we stock a wide range of rugs and carpets that are perfect for hygge style interiors. From jute to wool, our eco-friendly rugs and carpets are long lasting, made from the highest quality natural materials and designed with style and sophistication in mind. Here are some of our favourite hygge style products:

Wool Barefoot Ashtanga

Pictured in Silk

Sisal Malay rug

Pictured in Tigers Eye with double cotton borders in Porcelain and Grey

Luxury Sisal Harry carpet

Pictured in Zinc

Wool Crafty Diamond carpet

Pictured in Lasque


Hygge design is based on calming, neutral colours. So, if you want to achieve the soft, comforting feeling hygge is famous for, it’s crucial you avoid bold prints and bright colours across the home.

Instead, opt for shades of whites, beiges and light greys. This is especially important when it comes to the colour of flooring, furniture and curtains. As these are the most prominent features of a room, getting these right will help you achieve the overall hygge atmosphere more easily.


Layering and using different textures immediately injects a sense of soul into a home – especially when you compare it to a flat, one dimensional interior design. Textures and layers give the impression a space has evolved over time, and that it’s been loved and lived in along the way – and both of these principles are extremely hygge!

Use textures such as woven and knitted wool alongside faux furs and light throws to create a sense of dimension, comfort and warmth. For example, on floors, layer different textured rugs over carpets. On sofas and beds, scatter chunky cushions and woolly throws to create a snug and warm oasis.


When it comes to choosing hygge friendly furniture, dark woods and paints should be avoided.

Instead, opt for neutrally painted furniture, or furniture made out of light coloured wood such as beech or ash. This will create a strong hygge base which you can later add to with layers of accessories. If you don’t want to change your existing furniture, consider giving it a hygge style makeover by painting it a neutral shade of white or grey.


While bold patterns are a big no when it comes to hygge interiors, light geometric patterns get the green light.

Typically, Nordic patterns are characterised by straight, crisp lines in clean hues and mid-strength greys. These are subtle and intricate, and by adding these sorts of geometric patterns via your accessories and flooring, you’ll quickly achieve the delicate yet comfy Scandi-style you’re after.


Lighting plays a huge part in creating warm and comforting spaces – and the wrong lighting can break the hygge atmosphere instantly.

Luckily, capturing the beauty of warm lighting is not difficult to achieve. Simply by placing candles throughout your home, a space can be transformed into a warm, cosy haven. This can be enhanced further with soft yellow tinted lightbulbs, dimmed floor lamps and, even better, a roaring log fire.  


The real art of hygge comes to life when your home is filled with the people you love and cherish most.

So, once your home has received the hygge treatment, invite your loved ones to spend time with you there. Bond over a comforting, nourishing meal, cosy up on the sofa with blankets and throws and enjoy spending time with the people most important to you.


At Knotistry, our flooring  products are designed with the upmost care and detail. Every one of our rugs and carpets are long lasting, made from the highest quality sustainable materials and designed with style and sophistication. They’re stylish and affordable, made to last, and are environmentally friendly.

We have a wonderful selection of 100% natural products that are perfect for a hygge style home. Choose from our new eco collection, where each product is completely natural and woven in a variety of textures and natural colours.

Discover our wide range of carpets and rugs online, order free samples and take your first step to brining hygge to your home.

With a keen commitment to sustainability, WeWork got in touch with Knotistry about providing natural rugs for a number of their European offices.

WeWork Case Study

WeWork is an eco-minded global community of collaborative workspaces. With a keen commitment to sustainability, WeWork got in touch with Knotistry about providing natural rugs for a number of their European offices.

“Our approach to sustainability examines our impact on cities, communities and our members through three key pillars: energy, materials and health. We believe that each one of us can make an impact on the world.” – Founder of WeWork, Miguel McKelvey

WeWork contacted Knotistry after researching natural rugs online. The team recommended sisal, as the rugs were being sourced for public spaces including the office’s breakout spaces.

As well as being extremely durable, sisal also comes in a number of shades and patterns. This was particularly important when designing the unique aesthetic WeWork wanted for their offices.

After deciding on sisal rugs, Knotistry was then able to create custom made rugs for each of WeWork’s spaces. This service was of upmost importance as WeWork needed a provider with the flexibility to design unique rugs tailored to each space.

With nearly 200 sisal designs to choose from, WeWork ordered a large number of samples before they decided on their designs. In the end, each rug they selected featured different materials and borders in order to tie in with the specific aesthetic of each building. 

Their favourite design was a Sisal Malay Chen rug with a cotton biscuit border.

Sisal Malay Chen with Biscuit border

Other designs they chose included: Sisal Boucle Tweed, Sisal Boucle Byfield, Sisal Boucle Burleigh, Harmony Boucle Fresh Silver & Sweet Barley and Sisal Malay Shanghai.

As the rugs needed to be a focal point in such large spaces, the final sizes ranged from 4m x 5m up to 7m x 5m.

Custom-made natural rugs by Knotistry can now be seen in WeWork’s Berlin, Paris, Madrid, Dublin and Amsterdam offices.

Interested in stylish natural rugs for your workspace? Give our friendly team a call on 0117 370 2762 or start ordering samples online today.

Find out about the Eco-credentials of our carpets and their installation.

After we partnered up with My Green Pod back in February – an authoritative guide for the carbon-conscious consumer – we thought it would great for people to get the low down about the ecological credential of our floor-coverings and to hear our advice on products and installation methods.

Bundled Cochorus prior to refinement into Jute

At Knotistry we have chosen to supply carpets which have a pile (the pile is the part of the carpet you actually walk on) constructed of 100% natural materials – Wool, Sisal, Seagrass, Coir and Jute. All of these raw materials are farmed sustainably and responsibly on plantations and pasture across the world.

An Agave Sisalana Plantation

Our carpets that are made from plant based fibres, known as Natural Carpets; Sisal, Coir, Seagrass and Jute are 100% biodegradable. The latex backing that is applied to all our Natural Carpets is nearly entirely natural, although a tiny amount of synthetic latex is required to ensure the backing sticks to the pile.

Sisal Tweed; Tarvie

Sisal is grown with minimal – if any – pesticides and herbicides. Although all of our Sisal carpets have been dyed, they have not had any additional chemicals applied to them, such as moth protectors or fire retardants.

Coir Boucle Natural

Coir is similar to Sisal in that it is grown sustainably and is unattractive to moths and other pests. The Natural Coir carpets have no additional chemical applied to the pile – no dyes, insecticides or fire retardants. The Bleached Coir Carpets go through a bleaching process.

Seagrass Herringbone Natural

Like the Natural Coir Seagrass Carpets are undyed, coming in their natural shade and are not applied with fire retardants or insecticides.

Jute Herringbone Natural

Jute is perhaps the most sustainable natural flooring material. The Cochorus plant from which Jute is derived is ready for harvesting after as little as six months. The Jute Natural carpets are undyed, although the different colours evident in the Big Jute ranges are produced using dyes. 

Natural Carpets, like Sisal, Coir, Seagrass and Jute ought to be fitted using the double-stick method of installation – gluing and underlay to the subfloor and then gluing the carpet to the underlay, using gripper rods as you would with a conventional ‘stretch-fitted’ installation method. This is because plant-fibre carpets tend to move with fluctuations in atmospheric moisture levels and temperature. The adhesive and underlay keeps the carpet stable and contributes to its durability.

The adhesives and underlay used when fitting Naturals can cause concern to those looking to minimize the use of non-renewable or synthetic materials. There are, however, products available that are relatively eco-friendly. You could use a rubber crumb underlay such as the Durafit 650 by Interfloor, which is manufactured using no less than 65% recycled materials and which can be fully recycled after use. For an adhesive, you could choose to use Auro’s Flooring Adhesive No. 382 which is a flooring adhesive made from natural latex and resins.

Moon/Mineral Blockstripe

At Knotistry, we have made sure that all of our Wool Carpets have a 100% wool pile, however in order to provide a comprehensive range of weaves, colours, patterns and thicknesses, we’ve needed to make allowances, particularly regarding the backing used, for the use of some synthetic materials.

Remember that moths eat wool! So if you have a moth problem it is important to make sure carpets are protected against them. The moth treatments our wool carpets typically go through are Permethrin based. Permethrin is an insecticide but it is listed on the World Health Organisation’s List of Essential Medicines, which are considered the most effective and safe medicines available. Wool is a natural fire retardant, so no additional chemicals are needed for this purpose.

Remember, wool carpets can be stretch fitted, meaning that you can avoid the use of adhesives, although, on thicker pile carpets, double sticking is recommended for increased stability.

Wool Iconic Chevron; Brooklyn

Most our 100% wool ranges are dyed, moth protected and are backed either with an ‘action back’ which is a strong, flexible synthetic material (such as the Wool Iconics or Wool Romance ranges), or a natural hessian (such as the Wool CroftTipple and Cord). A small amount of adhesive is used in attaching the backing to the pile.

Wool Pebble; Birdling

Our Eco Carpets– the Wool Knot and the Wool Pebble – are made from 100% undyed wool. The variations in colour across the ranges in colour are achieved by using the wools of different breeds of sheep. These carpets have been moth protected and are backed with a natural hessian, although a small amount of adhesive is necessary to attach the pile to the backing.

Wool Barefoot Hatha; Sanscrit by Alternative Flooring

Knotistry can also source 100% wool carpets which are even more stringent in their eco-credentials. Alternative Flooring’s Barefoot collection is perhaps the most environmentally friendly carpet available in the UK.

Wool Barefoot Marble; Morwad by Alternative Flooring

The BikramHatha and Marble ranges are made from 100% un-dyed wool, are hand-woven on traditional looms, comes without a moth protector and is backed with cotton, thereby avoiding the use of any adhesives. A very small amount of synthetic latex is used in the cotton backing.

Wool Barefoot Taj; Darwaza by Alternative Flooring

The Ashtanga Silk and Taj Ranges employ Rayon Silk and Viscose respectively mixed with undyed wool to create a glossy texture with extra comfort under foot. Again these are backed with cotton and employ a very small amount of synthetic latex. 

Wool Barefoot Ashtanga Silk; Hero

Our wool carpets can be stretch-fitted over most carpet underlays, although if you’re after an eco-friendly underlay for stretch-fitting, we’d recommend having a look at the Envirolay underlays by Texfelt which are manufactured in the UK using 100% recycled fibres.

For more information, samples, prices and availability please call our sales line 0117 370 2762 or email us at

Struggling to decide between Jute or Sisal natural flooring? We take you through the differences and help you make the right choice for your home.

Which natural carpet is right for you?

Struggling to decide between Jute or Sisal natural flooring? We take you through the differences, the pros and cons and help you make the right choice for your home. 

Differences between Jute and Sisal

Chances are you have heard of Jute and Sisal flooring but are unsure of the differences between them and which areas of your home they’re best suited. Let’s start by looking at where each natural fibre comes from


Sisal is derived from a Succulent (the botanical name for plants that can store water using thick, fleshy leaves) plant called Agave Sisalana. It is believed to be a native species of Mexico but is now farmed sustainably across the world.

The leaves of Agave Sisalana

Agave Sisalana has adapted to survive for up to ten-year life spans in the temperamental climate of the tropics – periods of intense dry heat punctuated by the occasional storm. It’s hardy, weathered and strong. The leaves are harvested, crushed and beaten to produce a tough, stiff fibre – it’s these fibres which are spun and woven into Sisal Carpets.

Jute has quite different origins from Sisal. Although it is also native to the tropics, the Cochorus from which Jute is derived, is a flowering plant, tall and spindly. It needs the regular rainfall typical of the monsoon climate. That’s why 85% of Jute cultivation is concentrated in the Ganges Delta. Once the plants are ready for harvesting, they’re cut, bundled and soaked in water for a few weeks. This makes it possible to extract and separate the extremely fine fibres.

Jute fibres are much finer than Sisal fibres. It’s this difference which is behind the contrasting properties of Sisal and Jute carpets. 

Jute Big Boucle Muffin by Alternative Flooring


Sisal and Jute’s ecological credentials are unimpeachable. Both are grown sustainably, requiring no or very small quantities of fertilizers, herbicides and pesticides. They are also fully biodegradable. 

Jute Herringbone Natural by Alternative Flooring


Sisal carpets are much more hardwearing than Jute carpets. Sisal is ideal for use on high traffic areas such as stairs and landings. Jute Carpets, on the other hand, can experience fibre loss quite quickly in these locations. For this reason, we would not recommend using Jute in areas that get more than light usage.

Sisal Harmony Herringbone Pacific Blue by Crucial Trading 


The fineness of Jute fibres mean that Jute carpets are very soft underfoot, making it an ideal carpet for bedrooms and snug areas.

Sisal is rougher underfoot although it will soon soften with regular footfall and maintenance. The bulkier weaves of our Sisal carpets tend to be more forgiving underfoot – the Malay weave in particular is noticeable for this effect.

Sisal Boucle Accents Scarlet by Crucial Trading


The relative low costs of producing Jute means that Jute carpets tends to be more affordable than Sisal and other soft natural fibres such as Wool.


If you’re looking for a particular colour or a solid, brilliance of hue from your carpet, then sisal carpets excel. This is because sisal fibres dye really well. Knotistry stock sisal carpets in bright, unapologetic tones that can instantly transform your home. Take a look at the Buckler’s hard, Scarlet and Pacific Blue ranges – as well as these blends of natural tinges and rustic, grainy mottled effects.

Raw Jute doesn’t take well to many dyes – this means our colour selection is limited. Having said that, you can still find a Jute carpet that matches your interior design.

Sisal and Jute carpets can change colour slightly when exposed to direct sunlight, although this tendency is more pronounced in Jute.

Sisal Metallics Aluminium by Alternative Flooring


Jute and Sisal carpets are hygroscopic, meaning they both draw moisture from the air. This causes them to expand and contract. It’s for this reason that we would always recommend fitting them using the ‘double-stick’ method – gluing an underlay to the subfloor then gluing the carpet to the underlay. We would also recommend the use of gripper rods around the perimeter of the floor-space as you would do with a conventional carpet.

This method of installation ensures the carpets are stable and won’t move too much. In our previous posts, we’ve outlined some alternative eco-friendly fitting materials.


Both Sisal and Jute can watermark if a substantial amount of liquid is spilled on the carpet. Jute is slightly more susceptible than Sisal. We would always recommend getting any Natural Carpet sprayed with an Intec Stain Inhibitor – a polymer shield that causes liquids to bead on the surface of the carpets, giving you more time to address the stain.

We would recommend regular vacuuming to ensure both materials look their best and to ensure you get the maximum life out of your carpet. Vacuuming removes small pieces of dirt and grit that are abrasive and can cause fibre loss if left for extended period of time.

Jute Big Panama Brioche Rug – available on our Rug Creator


Our suppliers recommend that Sisal Carpets have a lifespan of roughly eight years, while Jute Carpets have a lifespan of five, although these figures are subject entirely to how the carpets have been treated and maintained. 


We hope that having read this overview of the differences between jute and sisal carpet that you feel better informed. Sisal is ultimately the more adaptable material – it’s harder-wearing making it suitable for use throughout your home. It is available in many colours and weaves too. If you’re looking for a cheaper Natural Carpet, for a low-use room that you want to feel comfy and homely, Jute is the product for you.

If you have any questions around any aspect of jute and sisal carpets and rugs then give our team a call. We are more than happy to help you.

100% Un-dyed wool, hand-woven and backed with Cotton. 

This month we’ve got hold of some truly innovative, ecologically conscious carpets that’ll bring grace, elegance and sophistication to your home this autumn.

We’ve been hankering after the Barefoot Collection by Alternative Flooring for some time now. Hand-woven on traditional looms, the Barefoot Collection is created from 100% un-dyed wool. The hand-woven effect lends the collection a rugged, natural charm while the thick wool pile brings added comfort.

The Wool Barefoot Hatha; Sanskrit

Although we have other 100% un-dyed wool ranges, such as the Wool Knot and the Wool Pebble, what makes the Barefoot Collection particularly special is that it is woven onto cotton and secured with latex. This avoids the use of any synthetic adhesives whatsoever. If you fear ‘off-gassing’ or ‘VOCs’ – volatile organic compounds – then the Barefoot Collection is undoubtedly the best solution for your home.

We’re currently running three Barefoot ranges: the Bikram, the Hatha and the Ashtanga. The Bikram and the Hatha differ in weave but are each available in seven shades of un-dyed wool. The Ashtanga is a subtle un-dyed stripe.

The Wool Barefoot Bikram; Laya

The Barefoot Bikram is a thick, tightly woven twist pile which warmly envelops the toes as it’s walked over. The density of the pile even allows this carpet to be used on stairs.

The Barefoot Hatha, is a chunky, magnificent loop pile. With a pile depth of about 15mm, the foot really sinks into this carpet, cosseting your feet and minimizing your footfall. The size of the loop on the Hatha means that it is unsuitable for stairs but it’s presence in bedrooms and living spaces could not go unnoticed.

Wool Barefoot Ashtanga; Asana

The Ashtanga Range is a thick loop, using contrasting un-dyed wools to create a wholly natural stripe. The Ashtanga, like the Hatha, has too large a loop for use on stairs but it brings a breathtaking sense of definition to a floor-space.

It’s important to remember that the purpose of the Barefoot Collection is to minimize the use of any man-made materials. This means that these carpets are not treated with a moth or stain protection.

Barefoot Ashtanga Silk (Call us for prices and availability)

The Barefoot collection can be stretch-fitted traditionally, again avoiding the use of any flooring adhesives. If you’re looking for an eco-friendly underlay for for use under your eco-friendly carpet we’d recommend having a look at the Envirolay underlays by Texfelt that are manufactured in the UK using 100% recycled fibres.

The Barefoot Collection proves that you can be choosey about the materials and installation methods used in your home, yet remain uncompromising in your sense of style.

For more information, prices and availability please call us on 0117 370 2762 or email us at

100% Un-dyed Wool, Cotton Backed, Hand-Woven Luxury

We can supply Alternative Flooring’s Barefoot and Crafty collections. These carpets are truly something special. They’re made of un-dyed wool which is hand-woven on traditional looms. The wool is woven into a base of cotton and secured with natural latex, meaning that there are no adhesives or plastics used whatsoever. These natural carpets are as environmentally friendly as carpets get. For information, prices and availability call us on 0117 370 2762.

Wool Barefoot Bikram; Laya

The Barefoot Bikram has an incredibly thick twisted pile of about 18mm. As you walk on it, your toes are enveloped in the warmth and luxurious comfort of un-dyed natural wool carpet. 

Wool Barefoot Hatha; Sanskrit

The Hatha is a fantastically thick loop pile – again 100% un-dyed wool perfect for snug areas like living rooms and bedrooms. It would also make an amazing rug – you can find this product using our rug creator.

Wool Barefoot Ashtanga; Asana, Wool Barefoot Ashtanga; Cobra

The Ashtanga is another 100% un-dyed natural wool carpet, this time in a subtle, reserved line pattern. We can also supply the Ashtanga Silk range, which incorporates viscose bringing dots of silky shine into the pile.

Wool Crafty Hound; Beagle

Combining 100% undyed wool with innovative designs, the Crafty range is available in diamond, cross and the ‘hound’ weave displayed above and below; again this is available on our rug creator.

For information, prices and availability call us on 0117 370 2762

Alternative Flooring’s truly original, idiosyncratic designs!

We can now supply Alternative Flooring’s Quirky B runners and carpets for spaces in need of something completely different. Give a new life to your interior with mesmerizing geometric patterns in bold, brazen colours. For information, prices and availability call us on 0117 370 2762

Quirky B Daisy; Gerbera

The Daisy pattern evinces calm and contemplation; little wonder that it was inspired by the murals which grace the walls of ancient Buddhist temples.

Quirky B Tetra; Gibbs

The Tetra leaps out at you with three-dimensional, Picasso-esque vitality. 

Quirky B Dotty; Duck Egg

Some of the Quirky carpets, like the Dotty and the Fair Isle, are available in set width runners (69cm) which bring exuberance and style to a staircase. 

For information, prices and availability call us on 0117 370 2762