Transform your home with 100% natural carpets and rugs. Durable, environmentally friendly, stylish and affordable. Create an inviting, rustic and ethical interior with coir, jute, seagrass, sisal or wool. Natural flooring is a popular alternative to synthetic carpets thanks to its durable, stylish and eco-friendly features. As with any natural fibre, our sustainable rugs and carpets have a unique tone and texture that changes colour over time, adding to the charm and aesthetic of the flooring for years to come.
Wool carpets & rugs
Wool flooring is a luxurious and practical choice for your home. Sourced and made sustainably, wool carpets, rugs and runners add warmth and style to any room.
Seagrass makes rich, stylish carpets and rugs that are full of texture and character. Its natural tones add warmth to any room. It’s also very easy to maintain, resisting spillages better than other natural flooring.
Enjoy all the beauty and uniqueness of solid wood with increased durability and moisture resistance – discover the engineered wood flooring that will transform your home.
Comes with a 25-year guarantee.
Sisool Carpet by Crucial Trading is a chunky & trendy combination of soft wool & sisal. A contemporary & stylish option for living rooms, providing you with rugged charm and supreme softness. Also makes a stunning rug.
Transform your home with 100% natural carpets, rugs & runners. Durable, environmentally friendly, stylish & affordable. Create an inviting, rustic & ethical interior with coir, jute, seagrass, sisal, or wool.
Natural flooring is a popular alternative to synthetic flooring thanks to its durable, stylish & eco-friendly features. As with any natural fibre, our sustainable rugs and carpets have a unique tone and texture that changes colour over time, adding to the charm and aesthetic of the flooring for years to come.
We work closely with all our suppliers to source products as sustainably as we can. You can be assured that all of our raw materials are farmed sustainably and responsibly on plantations, farms, and pasture across the world.
Our natural flooring is biodegradable and Alternative Flooring’s Barefoot collection is one of the world’s first 100% biodegradable carpets.
We’re also doing our part to reduce our ecological impact and are aiming to be a completely carbon-neutral company.
For every order we receive we will plant a tree with Woodland Trust.
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