Since 2010, our focus has been on providing stylish, sustainable, high-quality and ethical natural flooring to homes & offices throughout the UK and beyond. Carpets and rugs made from sustainable wool and plant fibres are becoming more popular with eco-conscious home and business owners. Our mission is to ensure that everyone has access to beautiful, eco-friendly flooring.
In February 2021, we changed our name from Naked Flooring to Knotistry. Changing our name is our commitment to change and represent our values of sustainability, craftsmanship and made-to-last.
Every one of our natural carpets, rugs and wood flooring are environmentally friendly, stylish and made to last.
Thanks to long-standing relationships with our trusted manufacturers and only selling online we can buy in large quantities – and we pass these savings directly to you. Meaning you can enjoy competitive prices with up to 60% less than the recommended retail price.
Ordering online couldn’t be easier and allows you to enjoy high quality natural flooring at excellent prices. There is an easy guide to measuring your room or staircase and we are always available to help with any queries.
Once you have made your choice, your new carpet or flooring can be delivered to you within two working days and we will always email you to let you know when it’s arriving.
We know that ordering online can be daunting, especially when it comes to finding a fitter who is experienced in natural flooring. That’s why we’ve created a network of approved fitters. Use our fitting hub to find professional, NICF-approved fitters for a quality assured installation service.
We know how important it is to see and touch flooring before you buy – and that’s where our free samples come in.
Either contact us to order your flooring samples, or simply add them to your basket as you browse our site. The first two samples are free and extra samples are just 95p each.
Order your samples today and get them delivered to your door with same day dispatch.
We work closely with all our suppliers to source products as sustainably as we can. You can be assured that all of our raw materials are farmed sustainably and responsibly on plantations, farms and pasture across the world.
Our natural flooring is biodegradable and Alternative Flooring’s Barefoot collection is one of the world’s first 100% biodegradable carpets.
We’re also doing our part to reduce our ecological impact and are aiming to be completely carbon neutral company.
For every order we receive, we will plant a tree with Woodland Trust.
We’re passionate about the craftsmanship that goes into our natural floorings. Some of our eco-friendly wool carpets are created using a handloom, and our bespoke rugs are finished by hand.
It’s a process so unique and close to our hearts that we’ve given it a name, knotistry. It is skill & creativity together with the best that nature has to offer.